I don’t know many marketers who work for free, and we have no budget. Besides, we’re not selling shoes (a case where we might actually have a budget for marketing). We just need a name that describes the group reasonably well, gives those outside the group a point of reference, and isn’t too awkward in conversation. Yes, we’re a bunch of scientists — if the name was too creative, pithy, or catchy, our bosses would probably become suspicious (and starting poking their noses into our business, which would be the worst possible outcome).

At the very least, the four candidate names satisfy the constraints I mentioned in an earlier post (that the name should include “pest risk” and “international”).