Manuel,
I agree entirely with both you and Richard about the need to consider the impact on our stakeholders. I think we do them a service by coming up with a name whose acronym is easily pronounceable, and within that constraint, describes our purpose as succinctly and accurately as possible. If we have a suitable name, our stakeholders will be better able to remember us, and distinguish us from the groups who have poorly suited names.
I agree that our geographical models are important. However, I think your point about spatial modelling being critically important under-rates the non-spatial modelling and research components within our group. Some purists would even argue that very few of our models have actually been spatial in the sense that space is a variable in the models. I think that some of Denys’ models include spatial epidemics. Mostly however our models are point models run on a lattice of locations and portrayed as a map. What is probably more important is that we have people bringing a wide range of disciplines and problems to the table that do not involve mapping, and adjusting the name to better serve spatial modellers comes at the price of introducing bias into the description of the character of the group.